Reputation Defender was founded in 2006 by Michael Fertik. He believed that everyone, both private individuals and businesses, deserved to have their online reputation defended.
Reputation Defender removes untrue or unflattering details about a person or business, as well as removing personal information that might be displayed on certain online sites.
In 2011, the company changed its name to Reputation.Com but reclaimed its original name again in 2016.
ReputationDefender advertises on multiple television channels during peak viewer hours.
Current CEO Joe Fuca notes in a December 2020 interview that the company has grown substantially past its previous goal of $100 million in annual revenue.
ReputationDefender maintains a corporate office in Redwood City, California.