Cosmetics

CoverGirl Corporate Office

CoverGirl was founded in 1961 by the Noxzema Chemical Company. Originally having only 6 products, the makeup was marketed as being a “medicated” makeup line with Noxzema’s face cream ingredients of menthol, camphor, and eucalyptus.

Model and actress Jennifer O’Neil, who was 15 in 1963, began working for CoverGirl as their model. Her 30-year product endorsement made CoverGirl the top-selling brand of makeup in the US. Cybill Shepard was another model for the company, advertising the more natural look of the 1960s and 1970s, establishing the “girl next door” look.

The company has used numerous models for their makeup lines, including singer Katy Perry, comedian and talk show host Ellen Degeneres, along with long-time model Christie Brinkley, who greatly increased company sales when her advertising campaign debuted in 1985.

The company was once one of the largest global brands to conduct animal testing, but this is no longer true.

CoverGirl hired a male model for their makeup line and New York resident James Charles was recently named one of the 25 Most Influential People on the Internet by Time Magazine.

The company was acquired by Coty, Inc., in 2016.

CoverGirl launched an entire line of cosmetics specifically for women of color in late 2018.

The company also opened its first store in Times Square, New York, in 2018, which features augmented reality, where clients can “try on” various makeup looks via a computer program.

Headquarters are located in New York, New York

Blumen Corporate Office

Michelle Cerriker was a successful esthetician and makeup artist in Los Angeles, California, for many decades. After going through multiple surgeries for breast cancer, Michelle wanted to create products that would restore her beautiful hair and skin without the usual chemical additives.

Blumen was founded in 2017. The company’s products include cosmetics, shampoo, and skin care products that are vegan-friendly and use only natural ingredients, such as mango oil and white tea.

Cerriker states that her products are never tested on animals and they are gluten-free and derived from organic products.

Blumen recently partnered with Mad Mind Studios for an intense marketing program.

The company offers free shipping in the US and has a storefront based in Los Angeles, California.

Form Beauty Corporate Office

After being let go from his job at a Wall Street firm, Tristan Walker decided to take the big leap and change his life completely. He decided to change how people of color, especially African Americans, buy personal care products. He founded Form Beauty in late 2013.

In a Bloomberg interview, Tristan said “We make health and beauty simple for people of color. I joke about going to the ethnic shelf in aisle 40 of CVS, reaching to the bottom for a package with a photo of a 70-year-old bald black guy in a towel drinking a cognac while petting a tiger. That’s an experience that should not exist and something that few people in Silicon Valley understand.”

Walker says that while retail must change the way it does business, it’s not dead yet. Retail is in his plan of “what’s next.”

Company headquarters are located in Palo Alto, California.

Harmon Discount/ Face Values Corporate Office

Harmon Discount was founded in 1971. Although many people will always remember this discount store as Harmon Discount, its name was changed to Harmon Face Value in the mid-2000s, after it became a subsidiary of Bed Bath and Beyond.

Bed Bath and Beyond acquired the company in 2002. Many Bed Bath and Beyond locations include a “store within a store”, with a section set aside for Harmon Face Value products.

Since being acquired by BBB, the company has expanded to become one of the leading health, beauty and cosmetics retailers with 56 separate locations in the states of Connecticut, New York, New Jersey, and Pennsylvania. The company provides a wide range of products and services related to health and beauty, including creams, lotions, and shampoo.

Harmon Face Values offers leading brands, including John Frieda, Nexxus, Fekkai, Organix, Pantene, Tresemme, and Marc Anthony. Additionally, the company provides its own Face Values brands on several beauty and health items. New stores, such as a New York store opened in 2016, offered some typical BBB items, such as bedding, and even a few grocery items, such as milk, to help compete with small drug stores or convenience stores.

Harmon Face Values headquarters are located in the BBB corporate office in Union, New Jersey.

BirchBox Corporate Office

BirchBox was founded in 2010 by two graduates of the Harvard Business School, Hayley Barna and Katia Beauchamp in New York City. The company operates an online monthly subscription service which features cosmetics and grooming products.

In July 2014, the company opened its first brick and mortar location in New York’s trendy SoHo district. By September of 2015, BirchBox had more than 1 million subscribers and 800 brand partners.

The products include skincare items, perfumes,organic-based products, and various other types of cosmetics. There are 4 to 5 sample sized products in each box, with the idea being that clients will love the product so much they will purchase the full sized version.

Hayley Barna left the company in 2015. Declining sales forced the company to lay off approximately 15% of the staff. Walgreens purchased a minority share in the company in October of 2018.

In January 2018, hedge fund Viking Global Investors purchased a majority share of the company, assuring employees that there were no plans for layoffs or job cuts.

Headquarters for BirchBox is located in New York, New York.