Fabletics was founded in 2013 by Adam Goldenberg, Don Ressler, and, Kate Hudson.
The company sells men’s and women’s sportswear, footwear, and accessories.
The company works on a membership program and currently has more than 50 brick-and-mortar locations, as well as an active e-commerce site.
Fabletics has a membership program that allows shoppers to become “VIP Members,” with access to special membership discounts and perks as well as offering its members personalized outfits chosen for them based on their lifestyle and fashion preferences, and releases capsules weekly in sizes XXS-4X for women and monthly in sizes XS-XXL for men.
Fabletics has released a number of capsules with notable brand partners, including Maddy Ziegler, Kelly Rowland, and others.
In April 2021, Kevin and Eniko Hart released The Hart Collection, the brand’s first capsule designed for men and women.
Co-founder Kate Hudson stated in a July 2021 interview that she was trying to make the clothing company use sustainable resources but that doing so was much more difficult than it sounds.
Fabletics maintains a corporate office in El Segundo, California.