Founded in 2012 by current CEO Stuart Landesberg, the company was originally called ePantry. It was rebranded as Grove Collaborative in 2016.
The company is an e-commerce business that sells natural home cleaning and personal health care products.
Grove has pledged to go plastic free by 2025. It partnered with Plastic Bank and rePurpose Global to collect and recycle ocean-bound plastic to offset its plastic footprint.
As of 2021, some of the company’s products can be purchased at major retailers, such as Target and more recently, CVS.
In July 2022, the company announced plans to sell its products in major supermarkets, such as Kroger, and its health/beauty products via Kohl’s.
Drew Barrymore is one of Grove’s most well-known spokespersons, frequently seen in commercials during prime time.
Grove is listed on the NYSE under the ticker symbol GROV.
Grove Collaborative maintains a corporate office in San Francisco, California.