Movado can trace its roots back to 1881. Originally founded as LAI Ditescheim & Freres in La Chaux-de-Fonds, Switzerland, by Léopold Achille Isidore Ditesheim. The company changed its name to Movado in 1905. In 1983, the company was purchased by North American Watch Corporation, which is now part of the Movado Group.
The company is best known for The Museum Watch, which was designed in 1947. This simple design features a dot at the number 12, symbolizing high noon. There are no other numbers or markers on the watch, making it difficult for some to determine a precise time.
Movado Group’s brands include Movado, Concord, EBEL, and MVMT, plus licensed brands including Olivia Burton, Hugo Boss, Coach, Lacoste, and Tommy Hilfiger.
Headquarters for Movado is located in Paramus, New Jersey.