In 1971, Authur Rudolph began a mail order company selling vitamins and nutritional supplements. The name of the company originally was Nature’s Bounty.
In 2010, the Carlyle Group purchased the company for $3.8 billion and took the company private.
In 2021, the company was sold to business giant Nestle for $5.75 billion.
The Bountiful Company sells products under a wide range of names including Puritan’s Pride, American Health, Pure Protein, Osteo Bi-Flex, Nature’s Bounty, Sundown Naturals, and others.
In 2022, the company joined others in creating personalized vitamin packs via a subscription service.
In March 2022, Forbes listed the company as one of the 10 Best Vitamin brands according to nutritionists.
Puritan’s Pride maintains a corporate office in Oakdale, New York.
