Peter Bickford was a Wall Street banker and his wife Katrina ran a landscape design business. The Bickfords loved the idea of providing healthy food in a colorful, high-energy setting. The Bickfords opened the first Robeks franchise in New England.
The company makes fresh smoothies and fruit or vegetable juices.
The menu was overhauled in 2017 and in 2018, the company introduced an app for preorders online.
The online site 1851 Franchising recommended Robeks as a franchise worthy of investing in April 2022.
Gift cards for Robeks are sold through Costco locations.
Robeks maintains a corporate office in Los Angeles, California.