Ecommerce

Birch Lane Corporate Office

Birch Lane is an offshoot of the popular online furniture and home decor store Wayfair. This new venture was launched in 2014. It offers more traditional furniture selections with “updated” styling and colors.

The company is hoping to appeal to a wide range of customers with a wide range of products. Birch Lane offers traditional furniture at “attainable prices.”One likely customer demographic for Birch Lane is made up of women between the ages of 35 and 55.

Birch Lane also issues annual catalogs, as well as specialty catalogs during certain times of the year.

Despite spending more than $500 million in advertising and seeing an increase in sales of more than 50%, the company posted a net loss for the second quarter of 2018 of $100 million.

Birch Lane is housed in the same corporate office building as Wayfair, in Boston, Massachusetts.

Birch Lane

History

Birch Lane also issues annual catalogs, as well as specialty catalogs during certain times of the year.

Despite spending more than $500 million in advertising and seeing an increase in sales of more than 50%, the company posted a net loss for the second quarter of 2018 of $100 million.

Birch Lane is housed in the same corporate office building as Wayfair, in Boston, Massachusetts.

Schwinn Bicycles Corporate Office

Schwinn Bicycle Company was originally founded as Arnold, Schwinn and Company in Chicago, Illinois, in 1895 by Ignaz Schwinn and financial backer Fredrick Arnold. Before the automobile, bicycles were common and Chicago was the heart of bicycle manufacturing.

By the early 1900’s, however, bicycles fell out of fashion and sales declined to about 25% of their previous high. Schwinn survived by acquiring competitors and building a state of the art manufacturing facility.

In 1954, the company introduced the “Corvette” bicycle, a style that was so popular, it continued to be made for the next 10 years. In 1963, however, sales for the Corvette hit rock bottom when the Sting Ray model was introduced. The Sting Ray remained the #1 selling bicycle for the next 20 years, however, tastes were changing and people were more interested in streamlined bicycles and, later, mountain bikes.

Schwinn encountered serious problems including unionization of workers, steep inflation, and cheap imports from other countries. In September 2001, Schwinn and GT were sold at a bankruptcy auction to Pacific Cycle.

The company currently sells two styles of bicycles under different names through a variety of retailers, such as Walmart and Target.

Schwinn hopes to win over new customers with the introduction of a new electric bicycle.

Due to the increased popularity of bicycles during the coronavirus, Schwinn created an indoor bike that cost one third of the popular Peloton.

Company headquarters are located in Madison, Wisconsin.

Schwinn Bicycles

History

The company currently sells two styles of bicycles under different names through a variety of retailers, such as Walmart and Target.

Schwinn hopes to win over new customers with the introduction of a new electric bicycle.

Due to the increased popularity of bicycles during the coronavirus, Schwinn created an indoor bike that cost one third of the popular Peloton.

Company headquarters are located in Madison, Wisconsin.

Movement Watches Corporate Office

Movement Watches, known by their abbreviation of MVMT, was founded in 2013 by two friends, Kramer LaPlante and Jake Kassan, who dropped out of college. This pair of friends felt that college had nothing relevant to teach them. After raising $300,000 in Indegogo start-up funds, the pair began designing and producing their own brand of watches.

MVMT, which achieved revenue of approximately $71 million in 2017, currently has expanded into more than 160 countries via a direct-to-customers business philosophy, selling predominantly through its e-commerce site. By cutting out the middleman and selling directly to consumers online, the pair has managed to sell more than 600,000 watches in 3 years time.

In 2016, the company expanded their line to include women’s watches and unisex sunglasses.

In October 2018, The Movado Group acquired the company for $300 million. Kassan and LaPlante will still be part of the executive team and headquarters remain in Los Angeles, California.

In May 2022, The Movado Group announced a new CEO, Eran Cohen.

Movement Watches

History

In 2016, the company expanded their line to include women’s watches and unisex sunglasses.

In October 2018, The Movado Group acquired the company for $300 million. Kassan and LaPlante will still be part of the executive team and headquarters remain in Los Angeles, California.

In May 2022, The Movado Group announced a new CEO, Eran Cohen.

Tommy John Corporate Office

After being laid off from his sales job in the 2008 recession, Tom Patterson decided to be/do/make something different. He remembered that many successful people today made their fortune simply by “building a better mousetrap.” Patterson thought that one of the things that annoyed him as a salesman was the “fabric gut” from his underwear. He decided to redesign men’s underwear.

He searched for the perfect fabric and had a tailor make the original 15 pairs by hand. He gave them out to friends and asked for honest feedback. Once he believed he had the perfect fabric and fit, Patterson and girlfriend/partner Erin Fujimoto moved to San Diego for manufacturing.

Today, the company sells their products at some of the finest retailers in the US, including Nordstrom, Saks, and Neiman Marcus. In just 5 years, revenue has surpassed the million dollar mark.

Patterson isn’t planning on stopping at men’s underwear but wants to continue to make improved products for men’s socks, robes, and pajamas. The company began producing women’s underwear and camisoles in early 2018.

By 2016, the company states that it had sold more than 2 million pairs of men’s underwear and had their products in more than 500 stores. The company also has an extensive e-commerce site.

Company headquarters are now located in New York, New York.

Tommy John

History

Today, the company sells their products at some of the finest retailers in the US, including Nordstrom, Saks, and Neiman Marcus. In just 5 years, revenue has surpassed the million dollar mark.

By 2016, the company states that it had sold more than 2 million pairs of men’s underwear and had their products in more than 500 stores. The company also has an extensive e-commerce site.

Company headquarters are now located in New York, New York.

LevelUp Corporate Office

LevelUp was founded by 20-year-old Seth Priebatsch, who states he spent 3 years developing the app. LevelUp is a payment platform designed to bypass checkout lines and other hassles, such as passwords.

The platform works when a client downloads the app and links it to a debit or credit card. When paying at participating locations, the user simply opens the app and scans the QR code, completing the transaction.

Currently, the app is used mainly for restaurants, but the company says it has as many as 50,000 businesses that use the app and more than 1 million registered users as of May of 2017. The app is popular on the East coast but hasn’t caught on yet on the West coast or mid-West regions.

The platform also offers a reward or loyalty program. This program allows users to order food or other items and simply scan their QR code, bypassing most cashiers or waiting to sign on to other platforms, such as PayPal.

As of June 2016, LevelUp is available for businesses in the Boston, Chicago, Washington DC, Northern Virginia, Philadelphia, St. Louis, New York City, Atlanta, San Francisco, Dallas, San Diego, Minneapolis, Montgomery, Kansas City, Seattle and Wilmington, North Carolina areas.

In July of 2018, the company announced that they had been acquired by GrubHub for $390 million. Headquarters for the parent company, GrubHub, are located in Chicago, Illinois.

LevelUp

History

In July of 2018, the company announced that they had been acquired by GrubHub for $390 million. Headquarters for the parent company, GrubHub, are located in Chicago, Illinois.