While attending a very long conference and meeting, Anna Zornosa took a break to go to the ladies room and remove her extremely uncomfortable shapewear. Zornosa noticed that someone had thrown their shapewear in the trash. She decided that there had to be a better way to make shapewear that worked but was comfortable. In 2011, Zornosa founded Ruby Ribbon Shapewear.
The company makes shapewear for all sizes, with the specialty item being a camisole that doubles as a bra. The company claims that 90 percent of women who purchase from Ruby Ribbon return to purchase more and that same 90 percent refer a friend.
Before and after pictures can be found all over the web. The camisoles have a silicone backed lace feature which prevents them from rolling down, giving wearers a sleeker silhouette. Ruby Ribbon states that the camisole will fit any cup size, so there is no need to measure that area.
Ruby Ribbon also makes slips, half slips, a V-neck version of the camisole, and other support wear. The company sells its products via a direct sales model, with many sellers having house parties similar to Tupperware.
In January 2020. the company hired a new CEO, Clint McKinlay.
Ruby Ribbons maintains a corporate office in Burlingame, California.