Dollar Shave Club was founded in 2011 in Venice, California, by friends Michael Dublin and Mark Levine. After discussing their mutual dislike of buying expensive razor blades, they decided to start their own company, selling subscription blades for less.
The company released an intro video in 2012 entitled “Our Blades are F***ing Great” that quickly went viral, crashing company servers, but adding more than 12,000 orders in 48 hours. Within a few years, the company went from unknown to more than $615 million in sales.
Today, the company has more than 3.2 million regular subscribers to its razor home delivery service. In 2013, the company added personal care products including face towels, hair care items, shaving butter, and wipes.
In July of 2016, the company was acquired by Unilever for $1 billion in cash. Dublin remains CEO at this time and headquarters are located in Marina Del Rey, California, while packaging and shipping are performed in Kentucky.