Scentsy was founded in 2003 by two sister-in-laws, Kara Egan and Collette Gunnell in Salt Lake City, Utah. The company began making light bulb based candle and scented wax warmers.
Orville Thompson purchased the company from the women in 2004. He re-launched it to be the home party based business it is today. The company sells its products via multi-level, direct marketing. The company grew quickly and as of 2013, had more than 75,000 sales consultants and 1,013 employees who work at company headquarters in Meridian, Idaho.
Scentsy had annual revenue in 2011 of $190 million. In addition to the original candle warmers and scented wax, the company has expanded into scented bath products, laundry items, and cosmetics.