Rich and Viki Fulop wanted to make bed linen that was comfortable, long- lasting, but made from sustainable materials.
The couple founded Brooklinen in 2014. Investors were nervous and thought people wanted to feel and see bed linen before purchasing.
After raising $10 million in 2017, the company did some serious marketing changes and became profitable in 2019.
Being profitable made the company more attractive to investors. In March 2020, the company raised an additional $50 million through growth equity firm Summit Partners.
Brooklinen has expanded from bedding to bath towels, robes, shower mats, and more.
The corporate office for Brooklinen is located in Brooklyn, New York.