One Kings Lane was founded in 2009 by Alison Pincus and Susan Feldman. This pair of friends started their own company working out of their own homes and investing less than $100,000 of their own money in their furniture and home decor company. Feldman’s high school aged daughter took most of the pictures for products offered.
The company sells mainly via their online site but recently opened a showroom in New York. One Kings Lane offered many items via a flash sale and at one time had as many as 10 million subscribers. After working for Ralph Lauren, Feldman held her first flash sale and was shocked at how much the company sold. She became convinced that she could do the same thing with home decor and furniture.
One Kings Lane does not make or design any of the items sold. The company has been so successful that similar businesses were flooding the market, such as Fab and Luxeyard. Feldman states that they want One Kings Lane to be the Tiffany of flash sale home decor and furniture sites, offering quality, not quantity.
At one time the company was estimated to be worth $900 million. Flash sales fell out of favor by the end of 2010 and Bed Bath and Beyond acquired the company in 2016 for $12 million. Today, the company operates as a subsidiary. Headquarters remain in San Francisco, California.