Blue Apron is a recipe and meal ingredient subscription service. Weekly boxes contain ingredients and include suggested recipes that are cooked by hand by the customer using the pre-ordered ingredients.
Founded in 2012, friends Matt Salzberg, Ilia Papas, and Matt Wadiak packed the first boxes and delivered them from a commercial kitchen. Within one year, the company launched larger operations, first with a launching site in California, and later adding 3 additional sites. By 2015, Blue Apron was able to serve every state in the continental US.
Company headquarters are located in New York, New York.