Forever Living Products was founded in 1978 by two businessmen, Rex Maughan and Carl Jensen, in Tempe, Arizona. The company operates a multi-level marketing system which sells health related items, nutritional supplements, and personal care products.
In 1990, the company acquired Aloe Vera of America and began offering aloe vera based products to their customers. This has become on of their largest selling items. In 2013 the company stated that it had more than 4,500 employees, more than 9 million distributors, and annual revenue in 2014 of $2.6 billion.
Forever Living Products sells aloe vera based products such as toothpaste, laundry detergent, and deodorant. Today, the company has more than three dozen products which use an aloe vera base. The company also sells bee products, such as royal jelly and bee pollen supplements, as well a essential oils, nutrition bars, and makeup.