bebe was founded in 1976 by Manny Mashouf. The first bebe store was located in San Francisco, California. The brand was focused on providing trendy clothing to younger female shoppers.
By 1994, the company had grow to 38 store nationwide.
In 1998, the company goes public.
By 1999, there were 100 bebe stores.
In 2003, the company launched bebeSport. This line focuses on activewear for women. bebeSport stores were converted to PH8 brand stores in 2009.
In 2012, the company launched a bridal wear line available in select markets.
Today, the company operates over 300 stores in the US, Canada and Puerto Rico. Mashouf still owns over 50% of the company.