Crocs was founded in 2002 by friends Scott Seamans, Lyndon (Duke) Hanson, and George Boedecker, Jr. The original Crocs designed was acquired from a Quebec company called Foam Creations.
The first model, called The Beach, was unveiled at the 2002 Ft. Lauderdale boat show. All 200 pairs were sold at the show.
In 2003, the friend of the founders Ron Snyder was hired as CEO.
In 2004, the company acquired Finproject NA, the company who owned the proprietary foam formula.
In 2006, the company went public.
In 2008, after a 90% drop in stock price, the company hired former Nike executive Adam Baker to revamp their marketing.
In May 2018, Crocs stocks jumped nearly 160% on a resurgence of popularity.
Crocs is a specialty shoe manufacturer that also sells clothing and accessories.