Backcountry.Com was founded by two friends, Jim Holland and John Bresee. The company originally began selling avalanche items online out of their loft in Heber City, Utah. During their first 15 years, the company grew at an outstanding rate and was one of the first profitable online retailers. This two man operation now employs more than 1,200 full time employees.
The company purchased the domain name backcountry.com for $75,000 in 2004
TSG Consumer Partners purchased the company in July of 2015 and a new CEO, Jonathan Nielsen, was announced in March of 2016.
In October 2018, Backcountry.com filed for trademarks protecting the word “backcountry“, then proceeded to file lawsuits against smaller companies with the word “backcountry” in them, such as Backcountry Denim (now known as BDCo), Backcountry eBikes (now known as Backcou eBikes), Backcountry Babes (a female avalanche education clinic), and Marquette Backcountry Skis.
Backcountry.Com is an online retailer of outdoor and hiking gear, including tents, clothing, backpacking gear, skiing equipment, hats, watches, wallets, footwear, and helmets. The company opened its first brick and mortar store in Park City and has plans to open two more locations, despite the coronavirus.
BackCountry.Com maintains a corporate office in Park City, Utah.