Valley Skate and Surf was founded in 1976 in North Hills, California. The company is a skateboard and surfing specialty store. When the original owner fell ill, the company was sold to Mona Fleschler, who has since retired, and turned the business over to her daughter, Phyllis.
The store was originally tight on inventory due to limited funds, but its popularity has caused it to grow substantially. Surfboarding, roller skating, and skate boarding are the specialties of the store. Valley Skate and Surf was the first store on the West Coast to offer Rollerblades. The company is best known for offering free lifetime service and labor on every skate or skateboard purchased.
Valley Skate and Surf has a perfect 5 star rating on both Yelp and Google, with no complaints after 40 years on the Better Business Bureau website. Company headquarters remain in North Hills, California.