Choice Furniture was founded by Fadi Sahouri in Rockford, Illinois, in 2010. The company sells quality furniture for every room of the house, as well as patio and outdoor furniture.
Beginning with a small, single location, the company has grown to 2 large showrooms and announced in late October of 2018 that the company would remodel and take over the former Bergner’s furniture location in the CherryVale Mall. The new location will be three times the size of the location on State Street and will occupy both the first and second floors.
Choice Furniture has also begun a seasonal program called Furniture for Families in Need. Sahouri wanted to give back to the community by offering free furniture, including set up and delivery, for needy families. In 2016, the company gave furniture to the 20 families who applied. In 2017, there were more than 1,000 applications. Sahouri managed to narrow it down to 30 families and said that he might try to increase the number of families he can donate to in 2018.
Company headquarters for Choice Furniture is located in Rockford, Illinois.