Furniture

Choice Furniture Corporate Office

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Choice Furniture Corporate Office Address

Choice Furniture

1350 S Alpine Road
Rockford, Illinois 61108

Contact Choice Furniture

Phone Number: (815) 226-2300
Fax Number: (815) 226-5745
Website: https://www.choicefurnitureusa.com/
Email: Email Choice Furniture

Choice Furniture Facts

Founder: Fadi & Ali Sahori
Date Founded: 2010
Founding Location: Rockford, Illinois
Number of Employees: 50

Choice Furniture Executives

CEO: Fadi Sahouri
CFO: Jaimee Chantharangsy
COO: Ali Sahori

Choice Furniture History

Choice Furniture was founded by Fadi Sahouri in Rockford, Illinois, in 2010. The company sells quality furniture for every room of the house, as well as patio and outdoor furniture.

Beginning with a small, single location, the company has grown to 2 large showrooms and announced in late October of 2018 that the company would remodel and take over the former Bergner’s furniture location in the CherryVale Mall. The new location will be three times the size of the location on State Street and will occupy both the first and second floors.

Choice Furniture has also begun a seasonal program called Furniture for Families in Need. Sahouri wanted to give back to the community by offering free furniture, including set up and delivery, for needy families. In 2016, the company gave furniture to the 20 families who applied. In 2017, there were more than 1,000 applications. Sahouri managed to narrow it down to 30 families and said that he might try to increase the number of families he can donate to in 2018.

Company headquarters for Choice Furniture is located in Rockford, Illinois.

Birch Lane Corporate Office

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Birch Lane Corporate Office Address

Wayfair, Inc. DBA Birch Lane

4 Copley Place 7th Floor
Boston, Massachusetts 02116

Contact Birch Lane

Phone Number: (617) 532-6100
Fax Number: (617) 532-6800
Website: https://www.birchlane.com/
Email: Email Birch Lane

Birch Lane Facts

Founder: Niraj Shah & Steve Conine
Date Founded: 2014
Founding Location: Boston, Massachusetts
Number of Employees: 10400

Birch Lane Executives

CEO: Niraj Shah
CFO: Michael Fleischer
COO: Steve Conine

Birch Lane History

Birch Lane is an offshoot of the popular online furniture and home decor store Wayfair. This new venture was launched in 2014. It offers more traditional furniture selections with “updated” styling and colors.

The company is hoping to appeal to a wide range of customers with a wide range of products. Birch Lane offers traditional furniture at “attainable prices.”One likely customer demographic for Birch Lane is made up of women between the ages of 35 and 55.

Birch Lane also issues annual catalogs, as well as specialty catalogs during certain times of the year.

Despite spending more than $500 million in advertising and seeing an increase in sales of more than 50%, the company posted a net loss for the second quarter of 2018 of $100 million.

Birch Lane is housed in the same corporate office building as Wayfair, in Boston, Massachusetts.

American Freight Furniture & Mattress Corporate Office

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American Freight Furniture & Mattress Corporate Office Address

American Freight of Ohio, Inc.

680 Sunbury Road Suite B
Delaware, Ohio 43015

Contact American Freight Furniture & Mattress

Phone Number: (740) 363-6333
Fax Number: (740) 363-8127
Website: https://www.americanfreight.com/
Email: Email American Freight Furniture & Mattress

American Freight Furniture & Mattress Facts

Founder: Steve Belford
Date Founded: 1993
Founding Location: Lima, Ohio
Number of Employees: 1000

American Freight Furniture & Mattress Executives

CEO: Steve Belford
CFO: Sarah Avery
COO: Jim Brownell

American Freight Furniture & Mattress History

American Freight Furniture & Mattress, frequently called American Freight, was founded in Lima, Ohio, by current CEO Steve Belford.

The company operates a chain of 95 discount furniture and mattress stores in 18 states. There are no fancy showrooms, just warehouses full of new furniture at discount prices.

Customers have a wide variety of name brands to choose from without having to pay for a fancy showroom, which makes for lower prices.

In late 2014, the company was acquired by Resolute Fund III, a private equity company managed by Jordan Company III. The terms of the sale were not disclosed. Belford and most of the staff will remain in their positions. Jordan Company states that they hope to expand the company into all 50 states within 10 years.

At present time, company headquarters remain in Delaware, Ohio.

Factory Furniture Outlet Corporate Office

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Factory Furniture Outlet Corporate Office Address

Factory Furniture Outlet, LLC

6500 Jenny Lind Road Space A
Fort Smith, Arkansas 72908

Contact Factory Furniture Outlet

Phone Number: (479) 431-5600
Fax Number: (479) 452-6419
Website: https://ffohome.com/
Email: Email Factory Furniture Outlet

Factory Furniture Outlet Facts

Founder: Ray Whitmire
Date Founded: 1984
Founding Location: Fort Smith, Arkansas
Number of Employees: 5000

Factory Furniture Outlet Executives

CEO: Larry Zigerelli
CFO: Bryan Whitmire
COO: Marye Hatman

Factory Furniture Outlet History

Factory Furniture Outlet, commonly called FFO, was founded by Ray Whitmire in Fort Smith, Arkansas, in 1984. Beginning with one small location, Whitmire believed he could attract customers by offering quality furniture that had been discontinued at other stores for an affordable price.

The family sold the business in 2007 to Alpine-Investors, Inc. The company expanded into other states and grew to 36 locations. The company now has 47 locations in 7 states with more planned to open, usually through acquisitions, such as their February 2018 takeover of Service Furniture and Bedding for an undisclosed amount.

In addition to furniture, the company offers housewares, wall art, decorative items, rugs, and items for organizing the home and home office.

FFO recently returned their headquarters to Fort Smith, Arkansas, after being in Oklahoma for a time. They took over an old Whirlpool distribution center on Jenny Lind Road.

Furniture Liquidators Corporate Office

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Furniture Liquidators Corporate Office Address

Furniture Liquidators, Inc.

8804 National Turnpike
Fairdale, Kentucky 40118

Contact Furniture Liquidators

Phone Number: (502) 245-6661
Fax Number: (502) 367-4332
Website: https://www.furnitureliquidators.com/
Email: Email Furniture Liquidators

Furniture Liquidators Facts

Founder: John Otter
Date Founded: 1965
Founding Location: Fairdale, Kentucky
Number of Employees: 5000

Furniture Liquidators Executives

CEO: John Otter
CFO: Alison Otter
COO:

Furniture Liquidators History

John Otter founded Furniture Liquidators in Fairdale, Kentucky, in 1965. His company began with one small location, selling closeout furniture from other stores.

Today, the company has more than 13 furniture showrooms in both Kentucky and Indiana. Otter added new furniture, as well as mattresses and bedding to his locations in the early part of the 1980’s. The company focus was on making customers feel as if they were buying from a local, small-time business while providing the selection of large furniture corporations.

After more than 50 years in business, the Otter family is retiring. The company was sold to Factory Furniture Home in the early part of 2018. Some locations will be rebranded at the end of the year to FFO Home.

At this time, headquarters remain in Fairdale, Kentucky.