Hurley International was founded in 1999 by Bob Hurley, who spent years working in surfboard shops shaping the boards. Originally owning the rights to the Billabong name, his lease was not renewed, and Hurley International was born.
Today, the company designs and sells a wide range of beach items, including swimwear for men and women, wetsuits, clothing, sunglasses, hats, and backpacks. Hurley products are sold online and through retailers in both the US and Canada. Although the company no longer sells surfboards, they still maintain a surfing club.
In 2002, Hurley International was sold to Nike for an undisclosed amount. Headquarters for Hurley remain in Costa Mesa, California.