Roxy was founded in 1969 in Torquay, Australia. The company is a division of Quiksilver, which makes clothing, swimwear, and accessories for young women. The Roxy brand was introduced in 1990. Today, the company has headquarters in Huntington Beach, California.
Since being introduced, Roxy has become the largest action or sport fashion wear for young women in the US. The brand is designed to appeal mainly to young beach going women or the camping set. The company now also produces and sells wetsuits, fashion accessories, such as handbags and belts, surfboards, skis, footwear and perfume.
The parent company Quiksilver had some financial problems and filed for bankruptcy in 2015, but has emerged from chapter 11 in 2016, with Roxy clothing being their mainstay, rather than the Quiksilver line of men’s clothing.