HomeAdvisor was founded in 1998 by Rodney Rice and Michael Beaudoin, the same friends who founded Einstein Brothers Bagels. The company, originally named ServiceMagic, is an online marketplace that connects homeowners with prescreened, local service professionals to complete home improvement, maintenance and remodeling projects. The company name was changed to HomeAdvisor in October of 2012.
By early 2015, the company had achieved more than $300 million in annual revenue, was used by more than 30 million homeowners, had nearly 100,000 pre-screened service professionals in its network and almost 3 million verified reviews. This same year, the company offered a service called “Instant Booking” where homeowners could make appointments directly with service professionals. Later, the company allowed this same appointment service to used via Facebook.
In 2016, the company acquired the German home services company, MyHammer.
In 2017, HomeAdvisor acquired Canada’s leading home services company, HomeStars, and MyBuilder, the UK’s leading home services platform connecting homeowners and tradesmen.
In October of 2017, the company announced that their parent company, IAC, had also acquired Angie’s List and that these two companies would be combined to make one larger company, called ANGI Homeservices, Inc.
This new corporation will be the largest digital marketplace for home services in the world.
Currently, the corporate office for HomeAdvisor is still located in Golden, Colorado. A spokesperson for the company has not said if they plan to move or to incorporate both corporate offices for HomeAdvisor and Angie’s List.