National Floors Direct was founded in Avon, Massachusetts, in 2005 by the Rosenberg family. The company operates a chain of discount flooring stores.
The company sells and installs a variety of flooring for both commercial and residential clients, including laminate flooring, carpet, hardwood, and vinyl. National Floors Direct is best known for offering a 15% discount off any competitors flooring price. Currently, the company has an A+ rating with the Better Business Bureau.
Empire Today, a competitor, sued National Floors Direct in 2011 for unfair sales and marketing practices, claiming that the company was hiring ex-employees of Empire and using their cost price sheets to undercut sales. The jury ruled in favor of National Floors Direct and found the charges all to be untrue.