National Floors Direct was founded in Avon, Massachusetts, in 2005 by the Rosenberg family. The company operates a chain of discount flooring stores.
The company sells and installs a variety of flooring for both commercial and residential clients, including laminate flooring, carpet, hardwood, and vinyl. National Floors Direct is best known for offering a 15% discount off any competitors flooring price. Currently, the company has an A+ rating with the Better Business Bureau.
Empire Today, a competitor, sued National Floors Direct in 2011 for unfair sales and marketing practices, claiming that the company was hiring ex-employees of Empire and using their cost price sheets to undercut sales. The jury ruled in favor of National Floors Direct and found the charges all to be untrue, also ordering Empire Today to pay National Floors Direct $500,000 in damages and attorney’s fees.
National Floors Direct maintains a corporate office in Avon, Massachusetts.