BirchBox was founded in 2010 by two graduates of the Harvard Business School, Hayley Barna and Katia Beauchamp in New York City. The company operates an online monthly subscription service which features cosmetics and grooming products.
The products include skincare items, perfumes,organic-based products, and various other types of cosmetics. There are 4 to 5 sample sized products in each box, with the idea being that clients will love the product so much they will purchase the full sized version.
Hayley Barna left the company in 2015. Declining sales forced the company to lay off approximately 15% of the staff. Walgreens purchased a minority share in the company in October of 2018.
Headquarters for BirchBox is located in New York, New York.