Tropical Smoothie Cafe was founded as a single fruit smoothie shop in 1993 by Eric and Delora Jenrich, along with David Walker. By 1997, the company had grown and was offering franchises. By 1999, the company began to offer other health food items, such as sandwiches and wraps. By 2007, the company was growing at a tremendous rate, with a store opening, on average, every 7 days.
The company was purchased by a private equity firm, BIP, in 2012. The company rolled out new menus, offering items to vegans, and a non-GMO meat substitute called Beyond Meat. Beyond Meat is a blend of protein powders.
Tropical Smoothie Cafe rolls out limited time offers of special drink blends or combo meal prices, three to four times each year. The company states that 50 percent of their sales come from food, the other half from fruit smoothies. There are currently more than 850 Tropical Smoothie Cafe’s in the US.
Despite the coronavirus pandemic of 2020/2021, Tropical Smoothie Cafe continues to open new locations.
The company maintains a corporate office in Destin, Florida.