Wag was founded by Josh Viner in 2014 after he realized that he would love to own a dog, but had no time in his schedule to walk his pet.
Wag is a mobile phone app that matches dog walkers with people who want someone to look after their dog. The service also includes pet sitting services. Some have dubbed Wag as an “Uber” for dogs.
Numerous celebrities are known to use Wag, including Kendall Jenner, Mariah Carey, and Chloe Grace Moretz. The app currently works in 43 states and more than 100 cities, with new cities being added regularly. Clients receive a lockbox and dog walkers receive the code to the box when they sign up to walk the dog.
The company has come under intense scrutiny and has received scathing criticism for sloppy and potential dangerous leaks. Due to a technical glitch, Wag recently leaked clients names, addresses, and lockbox codes for anyone who viewed the site. Dogs have been “lost”, and one dog walker was seen on a client’s camera, making himself at home by watching TV, drinking beer, and slouching on the sofa.
Wag has hired a new CEO, Hilary Schneider, former LifeLock CEO, to handle the company’s booming business and increasing problems. Headquarters for the company are located in West Hollywood, California.