Relax the Back Store was founded in Austin, Texas, in 1984. Virginia Rogers, entrepreneur, purchased the company in 1987 and began franchising opportunities. The first franchise opened in 1989 in San Antonio, Texas, by former San Antonio Spurs basketball player Colby Dietrick.
Today, the company has more than 120 locations throughout the US and Canada, as well as their online store. The company is a chain of specialty stores that offer back support products, such as cushions, pillows, car seats, adjustable chairs, standing desks, and massage items.
In November of 2016, Relax the Back was acquired by Interactive Health, Inc. for an undisclosed sum. Interactive Health also operates Human Touch, which sells innovative massage chairs and zero gravity reclining chairs.