NerdWallet, founded in 2009, was the first website to offer comparative information about bank credit card rates. The company operates a personal finance website which helps clients make financial decisions while comparing rates and other financial products from various banks.
The company’s goal is to provide information that educates consumers in making financial decisions. Its website is directed towards millennials and the comparison tools provide information on numerous financial products, including credit card selection, college loans, banking, mortgage loans, stock trading, health care, shopping, and insurance policies.
NerdWallet, along with other advertisers, pulled their campaigns from Fox News programs, such as Jeanine Pirro, after derogatory statements were made regarding homosexuals and Muslims.
Today, NerdWallet had annual revenue of $100 million in 2016 and is estimated to be worth $500 million. In 2010, CNNMoney listed the NerdWallet as one of the Top 20 Best Money Sites. Headquarters for the company are located in San Francisco, California.
