Figi’s was founded in Marshfield, Wisconsin, by John and Ann Figi in 1944. John was a cheese inspector who wished the entire world could taste Wisconsin cheese. This husband and wife team left flyers and mailed them to 15000 names they got from a phone book. Their first year, they had 43 orders. Having no car, the couple put their packages in a child’s wagon and took them to the post office.
Today, Figi’s is of the largest mail order and online stores of cheese, chocolates, and other gifts. The company is owned by the Mason Company, who acquired it in 2013 for an undisclosed sum. The company also offers packaged gifts, such as spa items, jewelry, collectibles, such as Precious Moments, and dried fruit and meat.
Figi’s was originally named The Wisconsin Cheese Club, but changed it in 1961 to Figi’s. The company operates as a subsidiary of The Charming Shoppes, Inc.