Brett Podolsky’s Rottweiler, Jada, had problems digesting store-bought dog food. After consulting with a veterinarian, he and friend Jonathan Regev worked to find a home-made recipe that would not only help Jada’s stomach problems but that Jada would want to eat. The Farmer’s Dog was born.
The company operates a subscription dog-food delivery service. With facilities in every state, The Farmer’s Dog can delivery in all 50 states. The company boasts that its food uses real, fresh ingredients, unlike processed supermarket food which often uses powdered or dried by-products.
Each dog has their own customized menu based on breed, sex, activity level, age, and other factors. Most offer a base of chicken, turkey, or beef, along with vegetables such as broccoli, carrots, and chickpeas, as well as added supplements (if necessary) such as fish oil.
Food is shipped in dry ice and has daily portions in bags. Bags are frozen and clients simply remove them the day or night before.
In January 2019, The Farmer’s Dog raised $39 million in series B funding, the largest amount ever for a pet startup company.
Headquarters for The Farmer’s Dog are located in New York City, New York.