JustFab, also known as JustFab.com was launched in 2010 by current co-CEOs Adam Goldenberg and Don Ressler. The company was initially called JustFabulous before shortening its name. JustFab is a subscription e-commerce website that carries clothing, shoes, handbags and accessories. Membership to the site costs $39.95 per month and consumers will continue to be charged monthly until they cancel.
In September 2011, Kimora Lee Simmons joined JustFab as President and Creative Director. By December, the company had acquired 4 million registered users.
In 2011, the company received $33 million in venture funding from Matrix Partners. In 2012, the company raised an additional $76 million which was used to expand into Canada, the UK and Germany.
In January 2013, the company acquired FabKids, a children’s fashion subscription website. The company had grown to 10 million users by this time. The company expanded in Spain in late 2013 and also acquired competitor ShoeDazzle, a subscription shoe website. The company also announced it had raised an additional $40 million in funding.
JustFab has been criticized for their aggressive and sometimes deceptive marketing practices. Consumers believe they are making a one-time purchase when they are in fact enrolling into the monthly subscription service. A class action lawsuit was filed against the company in 2011.
JustFab
JustFab, also known as JustFab.com was launched in 2010 by current co-CEOs Adam Goldenberg and Don Ressler. The company was initially called JustFabulous before shortening its name. JustFab is a subscription e-commerce website that carries clothing, shoes, handbags and accessories. Membership to the site costs $39.95 per month and consumers will continue to be charged monthly until they cancel.
In September 2011, Kimora Lee Simmons joined JustFab as President and Creative Director. By December, the company had acquired 4 million registered users.
In 2011, the company received $33 million in venture funding from Matrix Partners. In 2012, the company raised an additional $76 million which was used to expand into Canada, the UK and Germany.
History
In January 2013, the company acquired FabKids, a children’s fashion subscription website. The company had grown to 10 million users by this time. The company expanded in Spain in late 2013 and also acquired competitor ShoeDazzle, a subscription shoe website. The company also announced it had raised an additional $40 million in funding.
JustFab has been criticized for their aggressive and sometimes deceptive marketing practices. Consumers believe they are making a one-time purchase when they are in fact enrolling into the monthly subscription service. A class action lawsuit was filed against the company in 2011.
