Consumer Goods

Birch Lane Corporate Office

Birch Lane is an offshoot of the popular online furniture and home decor store Wayfair. This new venture was launched in 2014. It offers more traditional furniture selections with “updated” styling and colors.

The company is hoping to appeal to a wide range of customers with a wide range of products. Birch Lane offers traditional furniture at “attainable prices.”One likely customer demographic for Birch Lane is made up of women between the ages of 35 and 55.

Birch Lane also issues annual catalogs, as well as specialty catalogs during certain times of the year.

Despite spending more than $500 million in advertising and seeing an increase in sales of more than 50%, the company posted a net loss for the second quarter of 2018 of $100 million.

Birch Lane is housed in the same corporate office building as Wayfair, in Boston, Massachusetts.

Birch Lane

History

Birch Lane also issues annual catalogs, as well as specialty catalogs during certain times of the year.

Despite spending more than $500 million in advertising and seeing an increase in sales of more than 50%, the company posted a net loss for the second quarter of 2018 of $100 million.

Birch Lane is housed in the same corporate office building as Wayfair, in Boston, Massachusetts.

Schwinn Bicycles Corporate Office

Schwinn Bicycle Company was originally founded as Arnold, Schwinn and Company in Chicago, Illinois, in 1895 by Ignaz Schwinn and financial backer Fredrick Arnold. Before the automobile, bicycles were common and Chicago was the heart of bicycle manufacturing.

By the early 1900’s, however, bicycles fell out of fashion and sales declined to about 25% of their previous high. Schwinn survived by acquiring competitors and building a state of the art manufacturing facility.

In 1954, the company introduced the “Corvette” bicycle, a style that was so popular, it continued to be made for the next 10 years. In 1963, however, sales for the Corvette hit rock bottom when the Sting Ray model was introduced. The Sting Ray remained the #1 selling bicycle for the next 20 years, however, tastes were changing and people were more interested in streamlined bicycles and, later, mountain bikes.

Schwinn encountered serious problems including unionization of workers, steep inflation, and cheap imports from other countries. In September 2001, Schwinn and GT were sold at a bankruptcy auction to Pacific Cycle.

The company currently sells two styles of bicycles under different names through a variety of retailers, such as Walmart and Target.

Schwinn hopes to win over new customers with the introduction of a new electric bicycle.

Due to the increased popularity of bicycles during the coronavirus, Schwinn created an indoor bike that cost one third of the popular Peloton.

Company headquarters are located in Madison, Wisconsin.

Schwinn Bicycles

History

The company currently sells two styles of bicycles under different names through a variety of retailers, such as Walmart and Target.

Schwinn hopes to win over new customers with the introduction of a new electric bicycle.

Due to the increased popularity of bicycles during the coronavirus, Schwinn created an indoor bike that cost one third of the popular Peloton.

Company headquarters are located in Madison, Wisconsin.

Movement Watches Corporate Office

Movement Watches, known by their abbreviation of MVMT, was founded in 2013 by two friends, Kramer LaPlante and Jake Kassan, who dropped out of college. This pair of friends felt that college had nothing relevant to teach them. After raising $300,000 in Indegogo start-up funds, the pair began designing and producing their own brand of watches.

MVMT, which achieved revenue of approximately $71 million in 2017, currently has expanded into more than 160 countries via a direct-to-customers business philosophy, selling predominantly through its e-commerce site. By cutting out the middleman and selling directly to consumers online, the pair has managed to sell more than 600,000 watches in 3 years time.

In 2016, the company expanded their line to include women’s watches and unisex sunglasses.

In October 2018, The Movado Group acquired the company for $300 million. Kassan and LaPlante will still be part of the executive team and headquarters remain in Los Angeles, California.

In May 2022, The Movado Group announced a new CEO, Eran Cohen.

Movement Watches

History

In 2016, the company expanded their line to include women’s watches and unisex sunglasses.

In October 2018, The Movado Group acquired the company for $300 million. Kassan and LaPlante will still be part of the executive team and headquarters remain in Los Angeles, California.

In May 2022, The Movado Group announced a new CEO, Eran Cohen.

Huffy Bicycles Corporate Office

Huffy Bicycles was founded in 1892 when George Huffman moved his sewing machine factory to Ohio and decided to build his first bicycle. When George’s son, Horace, took over the firm in 1924, he began selling bicycles under the name “Dayton.” In 1949, the company created a children’s bike called The Huffy Convertible. All bicycles afterward were called Huffy.

The company did well in the 1980’s and grew substantially, however, they had trouble breaking out of the entry-level price market with their bicycles. In the 1984 and 1988 Olympics, athletes rode on Huffy bicycles.

By the 1990’s the company was in serious financial trouble and closed their US-based plants. All bicycles were then made in China.

In January 2020, Huffy partnered with the Children’s Miracle Network and will match donations to offer bicycles and scooters to sick childrenand their families.

The coronavirus of 2020 has caused bicycle sales to skyrocket.

Today, manufacturing is still done in China, with the design, development, and marketing all performed in Centerville, Ohio.

Huffy Bicycles

History

By the 1990’s the company was in serious financial trouble and closed their US-based plants. All bicycles were then made in China.

In January 2020, Huffy partnered with the Children’s Miracle Network and will match donations to offer bicycles and scooters to sick childrenand their families.

The coronavirus of 2020 has caused bicycle sales to skyrocket.

Today, manufacturing is still done in China, with the design, development, and marketing all performed in Centerville, Ohio.

Kent International Bicycles Corporate Office

Kent International Bicycles was founded in 1909 by the grandfather of the current CEO Arnold Kramer. Originally named Philcam Cycle, the company changed its name to Kent in 1958.

The companies products are sold in most major department stores and cycling shops, including Target and Walmart. Originally reluctant to purchase their bicycles, 25% of all bicycle sales at Walmart are Kent.

In 2014, CEO Arnold Kramer decided to try to bring manufacturing back to the US. He purchased a factory in South Carolina. All parts are made in China but assembled in the plant in S.C.

In 2016, the company acquired KaZam balance bikes for an undisclosed amount. That same year, the company constructed a painting facility onsite so the bikes could be powdered coated as well.

As of 2017, the company produces approximately 450,000 bicycles a year out of the South Carolina plant. Many of the employees have been with the company for more than 20 years.

In 2016, annual revenue of $220 million. Company headquarters are located in Parsippany, New Jersey.

Kent International Bicycles

Kent International Bicycles was founded in 1909 by the grandfather of the current CEO Arnold Kramer. Originally named Philcam Cycle, the company changed its name to Kent in 1958.

History

In 2014, CEO Arnold Kramer decided to try to bring manufacturing back to the US. He purchased a factory in South Carolina. All parts are made in China but assembled in the plant in S.C.

In 2016, the company acquired KaZam balance bikes for an undisclosed amount. That same year, the company constructed a painting facility onsite so the bikes could be powdered coated as well.

As of 2017, the company produces approximately 450,000 bicycles a year out of the South Carolina plant. Many of the employees have been with the company for more than 20 years.

In 2016, annual revenue of $220 million. Company headquarters are located in Parsippany, New Jersey.