Consumer Goods

Telebrands Corporate Office

Telebrands is the original creator of the “As Seen on TV” logo and the oldest existing direct response marketing company.

Ajit J. Khubani began Telebrands in 1983 as a recent college graduate when he began selling a $10 version of the Sony Walkman. His small success with this product fueled his curiosity to find more products.

Telebrands expanded to television advertising in 1987 with a commercial to Ambervision Sunglasses. In 1989 Herman’s Sporting Goods placed the orange-lensed glasses on their shelves. The sunglasses became the company’s first million dollar product.

Today Telebrands markets its products using TV, internet, and print ads and through major retail chains worldwide in 120 countries.

The company’s best-selling product of all time is the PedEgg foot file, which has sold more than 45 million units sold.

Telebrands

Telebrands is the original creator of the “As Seen on TV” logo and the oldest existing direct response marketing company.

History

Today Telebrands markets its products using TV, internet, and print ads and through major retail chains worldwide in 120 countries.

The company’s best-selling product of all time is the PedEgg foot file, which has sold more than 45 million units sold.

Lifetime Products Corporate Office

Lifetime Products manufactures polyethylene folding chairs, tables, picnic tables, and home basketball equipment. The company also manufactures large consumer products including sheds, trailers, kayaks, paddleboards, and lawn and garden items.

Lifetime Products was founded when Barry Mower made a sturdy basketball pole for himself and began selling them through a classified ad. Soon after, he opened a small sporting-goods store which he named Lifetime Products in 1986. The name means products that are built to last a lifetime.

In 1995 the company invented the first blow-molded picnic table in 1995. More blow-molded items followed.

In 2010 Lifetime Products acquired Dragonfly Innovation Corp, a producer of blow-molded kayaks. The kayaks are popular because they are designed not to flip over.

Today the company has the largest single-point blow molded plastics facility in North America. The company’s products are available in more than 70 countries worldwide. In the United States products are available in Sports Authority, Dick’s Sporting Goods, Modell’s, Wal-Mart, Sam’s Club, Costco, BJ’s, Home Depot, Lowe’s and more.

Lifetime Products

In 1995 the company invented the first blow-molded picnic table in 1995. More blow-molded items followed.

History

In 2010 Lifetime Products acquired Dragonfly Innovation Corp, a producer of blow-molded kayaks. The kayaks are popular because they are designed not to flip over.

Edible Arrangements Corporate Office

Edible Arrangements creates bouquets of fresh fruit that is hand-sculpted into flowers and other shapes and can be dipped in chocolate.

Edible Arrangements was founded in 1999 when Tariq Farid partnered with his brother Kamran Farid to open the first Edible Arrangements store in East Haven, Connecticut. The brothers then designed the computer systems, training manuals, production and profitability tracking systems, and supply chain management process.

Upon completion, in 2001 they began to franchise their business. The first franchise opened in 2001 in Waltham, Massachusetts.

The company grew quickly, with its biggest growth year in 2009 when agreements were signed to open franchises in Texas, Massachusetts, Pennsylvania, and Virginia nationally and Italy, Hong Kong, and Turkey internationally.

In 2010, the company faced a lawsuit from some of their franchises, which stated that some corporate practices and policies were making their franchises less profitable. The lawsuit was eventually settled out of court in 2013. The details of the settlement were not revealed to the public.

The company sued World Media Group in August 2020 to obtain the domain name Edibles.com, stating that it was an infringment of the company’s name.

Today there are 1,100 Edible Arrangements locations in the United States, Canada, Puerto Rico, the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, Oman, India, and China. Edible Arrangements had $600 million in revenue in 2019.

Edible Arrangements

Edible Arrangements creates bouquets of fresh fruit that is hand-sculpted into flowers and other shapes and can be dipped in chocolate.

History

Upon completion, in 2001 they began to franchise their business. The first franchise opened in 2001 in Waltham, Massachusetts.

The company sued World Media Group in August 2020 to obtain the domain name Edibles.com, stating that it was an infringment of the company’s name.

Rakuten.com Shopping Corporate Office

Scott Blum founded Buy.com in 1997. The company sold electronics at below cost and made up the difference with advertising and ancillary services like warranties and equipment leases.

Buy.com had the record for first year sales of any company with $111 million in 1998, its first full year of business.

Scott Blum sold his stake in the company to SoftBank in 1999 for $195 million, right before the company filed an IPO. Stock values plummeted the following year and he bought his stake back for $23.6 million in 2001.

In 2002 Buy.com expanded beyond electronics and began adding soft goods to their catalog.

Buy.com has an extensive eBay store and has over 1 million positive reviews.

In 2010 Buy.com was acquired by Rakuten, Inc., Japan’s biggest e-commerce company. The acquisition had an approximate value of $250 million.

In 2013 Rakuten, Inc. announced the official rebranding of Buy.com to “Rakuten.com Shopping.”

Rakuten.com Shopping offers more than 17 million products and is ranked in the top three e-commerce companies in the world.

Rakuten.com Shopping

Scott Blum founded Buy.com in 1997. The company sold electronics at below cost and made up the difference with advertising and ancillary services like warranties and equipment leases.

Buy.com had the record for first year sales of any company with $111 million in 1998, its first full year of business.

History

In 2002 Buy.com expanded beyond electronics and began adding soft goods to their catalog.

Buy.com has an extensive eBay store and has over 1 million positive reviews.

In 2010 Buy.com was acquired by Rakuten, Inc., Japan’s biggest e-commerce company. The acquisition had an approximate value of $250 million.

In 2013 Rakuten, Inc. announced the official rebranding of Buy.com to “Rakuten.com Shopping.”

Rakuten.com Shopping offers more than 17 million products and is ranked in the top three e-commerce companies in the world.

Overstock.com Corporate Office

Patrick M. Byrne founded Overstock.com in 1997 to sell surplus and returned inventory of retail stores, liquidating the inventories of at least 18 failed dot-com companies at prices that were below wholesale.

The first year of operation, Overstock.com had $1.8 million in revenue.

The company showed a profit for the first time in 2008. In 2009 the company resumed making losses and finally became profitable in 2010.

In recent years Overstock.com has expanded to sell new merchandise. From 2004 to 2011 the company offered online auctions but the practice was ultimately retired.

Overstock.com began rebranding in 2011 as “O.co” in an effort to simplify and unify its international operations. However, customer confusion led to a temporary retraction of the rebranding.

Today Overstock.com is an internet retailer providing discounts on brand name, non-brand name, and closeout merchandise in the United States and internationally. The company also has a vehicle selling service.

In September 2018, the company announced that it was selling Bitcoin through its website using Bitsey Wallet.

In August 2019, CEO Patrick Byrne stepped down after making claims that he had been an FBI informant and that he was involved romantically with a Russian spy. Jonathan Johnson was named as interim CEO.

Many products are made specifically for overstock.com and the company also sells merchandise of other retailers through its website. Overstock. com has 1,800 employees and had $1.745 billion in revenue in 2017.

Overstock.com

History

The first year of operation, Overstock.com had $1.8 million in revenue.

The company showed a profit for the first time in 2008. In 2009 the company resumed making losses and finally became profitable in 2010.

In recent years Overstock.com has expanded to sell new merchandise. From 2004 to 2011 the company offered online auctions but the practice was ultimately retired.

Overstock.com began rebranding in 2011 as “O.co” in an effort to simplify and unify its international operations. However, customer confusion led to a temporary retraction of the rebranding.

In September 2018, the company announced that it was selling Bitcoin through its website using Bitsey Wallet.