Juicy Couture was founded in California in 1995 by Gela Nash and Pamela Skaist-Levy, two friends who decided to create their own fashion label, Travis Jeans, which sold maternity pants.
The next year they changed the name of the company to Juicy Couture.
To gain attention for the brand, Nash and Levy began to send their designs to celebrities. In 2001 the famous Juicy Couture tracksuit was introduced and custom-designed for Madonna, who turned it into a trend.
In 2003 Juicy Couture was bought by Fifth & Pacific Companies (formerly Liz Claiborne Inc.).
In 2004 the velour tracksuit became popular with Jennifer Lopez, Britney Spears, and Paris Hilton.
In 2013 Fifth & Pacific sold the company to Authentic Brands Group (ABG) for $195 million.
Juicy Couture is sold in department stores such as Bergdorf Goodman, Bloomingdale’s, Saks Fifth Avenue, and Neiman Marcus, as well as through flagship stores and boutiques in North America.
Juicy Couture is a global brand, and is available in over 60 countries across North America, Europe, Asia, Latin America, and the Middle East.
Juicy CoutureJuicy Couture was founded in California in 1995 by Gela Nash and Pamela Skaist-Levy, two friends who decided to create their own fashion label, Travis Jeans, which sold maternity pants.
The next year they changed the name of the company to Juicy Couture.
To gain attention for the brand, Nash and Levy began to send their designs to celebrities. In 2001 the famous Juicy Couture tracksuit was introduced and custom-designed for Madonna, who turned it into a trend.
History
In 2003 Juicy Couture was bought by Fifth & Pacific Companies (formerly Liz Claiborne Inc.).
In 2004 the velour tracksuit became popular with Jennifer Lopez, Britney Spears, and Paris Hilton.
In 2013 Fifth & Pacific sold the company to Authentic Brands Group (ABG) for $195 million.
Juicy Couture is sold in department stores such as Bergdorf Goodman, Bloomingdale’s, Saks Fifth Avenue, and Neiman Marcus, as well as through flagship stores and boutiques in North America.
Juicy Couture is a global brand, and is available in over 60 countries across North America, Europe, Asia, Latin America, and the Middle East.