Trivago is an online discount hotel reservation service. Founded in Dusseldorf, Germany, in 2004 by Peter Vinnemeier, Malte Siewert, and Rolf Schrömgen. This trio still owns 40% of the company, and Expedia purchased 61% of the company in 2012.
Trivago has grown tremendously over the past decade. It now operates in 55 countries around the world. The company has more than 1,000 employees and had $4 billion in revenue in 2015. The company claims to be the largest hotel search engine in the world, with more than 250 booking sites.
The company also offers a free app for both Android and iOS devices. Each hotel listed must receive at least 20 ratings before Trivago assigns the hotel a rating. Ratings are from 0 to 100 and are based entirely on results from “mystery shoppers”.
In July 2018, Trivago lost more than 30% of its stock price as the company struggled to compete with businesses such as Booking.com. The company then began laying off employees to counter the loss of profits.
Trivago is listed on the NASDAQ under the ticker symbol: TRVG
Company headquarters for North America are located in New York, New York.