Fisher-Price was founded in 1930 by Herman Fisher and Irving Price, along with several other family members. In 1931, three of the founders took some of their wooden toys to the American International Toy Fair. The first toy sold in 1931 was Dr. Doodle, which was a pull toy duck.
The company has created over 5,000 toys since 1932. One of the best selling toys is the “Little People” collection, which includes a variety of workers, children, even dogs. Fisher-Price continues to expand the Little People line with Christmas figures, such as elves, and popular characters from Lord of the Rings.
The company has recently had innovations with electronic infant toys, such as a “laptop”, that can help with early computer skills.
Toymaker Mattel purchased the company in 1993. Today, many Mattel toys are labeled under the Fisher-Price name.
Fisher-Price had $1.7 billion in annual revenue in 2017 and employs more than 4,000 persons full time.
The company maintains a corporate office in East Aurora, New York.