Brad Ruoho and his wife Mistaya sold their online information company to spend more time with their three daughters. Noting that their daughters were glued more to their iPads than each other, the couple decided to create and find toys that were more interactive and encouraged family time.
The first Legacy Toys location was in their hometown of Ely, Minnesota. Later, the company expanded to include Duluth, Minnesota. Today, Legacy Toys has 7 locations.
The company was hit hard when it was forced to close in March 2020 due to the coronavirus, but Brad knew that parents would need toys more than ever to entertain house-bound children. A new website with online ordering capabilities was created and the company rebounded with more sales than before COVID.
The company says it can’t say when or even if stores will open again, but online sales are more than making up for lost sales.
Legacy Toys maintains a corporate office in Ely, Minnesota.