Luna was founded in 1958 as an in-home shopping plastic slipcover company by Turkish immigrant Salamon DeZara. The company added carpet sales a few years later and launched its own TV jingle in 1997 in a bid to expand beyond its Hispanic customer base and go head-to-head with their largest competitor, Empire, now known as Empire Today.
The company offers a wide range of flooring options, including carpet, hardwood, laminate, and stone. The company is best known for coming directly to a customer’s home with samples and to take accurate measurements for more complete estimates. Luna Flooring offers limited warranties on installation, as well as product warranties.
Luna Flooring currently has an A+ rating with the Better Business Bureau and has headquarters in Northlake, Illinois. The company was acquired by Empire Today in 2012 for an undisclosed amount.