Kill Cliff was founded in 2011 by former Navy SEAL Todd Ehrlich. He wanted to refuel after intense workouts but found many of the energy bars and energy drinks loaded with caffeine and sugar. Kill Cliff produces and markets nutritional, healthy lifestyle protein bars and workout recovery drinks in several flavors. The company also sells workout accessories and clothing.
Kill Cliff is listed as #103 on the Inc. 5000 list of America’s Fastest Growing Companies. The company has a 3 year growth rate of 3,259% and annual revenue in 2014 of $8.1 million. Kill Cliff has 38 employees, with 34 of these jobs being added in the past 3 years.
The company is also listed as #4 on the Inc. list of Top Food and Beverage Companies, #4 on their list of Top Atlanta Companies, as well as placing #8 on the Inc. list of Top Georgia Companies.
Where did Ehrlich get the name for his company? Unfortunately, he isn’t telling.