Hubble Contacts was founded in 2016 by Jesse Horwitz & Ben Cogan. This pair of businessmen realized that they could beat even the lowest priced contacts on the market by offering an online subscription service.
Within one year, the company had more than 25,000 subscribers and raked in $20 million in revenue. The company is unique in that it is the first direct-to-consumer contact lens brand.
How can the company offer contacts for so much less than their competitors? According to Ben Cogan, by accepting lower profit margins and dealing directly with contact lens manufacturers.