Current CEO Robert Keane began VistaPrint in Paris, France, originally naming it Bonne Impression. The company was a direct marketer of desktop publishing software and pre-printed laser-printer-compatible specialty papers that helped small businesses produce printing brochures, stationery, and business cards.
In 1999, the company changed its strategy and moved to internet printing. The name was changed at this time to VistaPrint.
Cimpress acquired the company in 2014. The parent company is listed on the NASDAQ under the ticker symbol CMPR.
VistaPrint has expanded tremendously since 2014. Today there are more than 13 printing facilities around the globe. The company also has more than 5,100 employees.
The company holds more than 100 patents and was one of the first internet companies to maintain an in-house lawyer.
A survey conducted by VistaPrint and published by Inc. found that entrepreneurs feel more empowered by being able to work from home.
VistaPrint’s main office is in Venlo, Netherlands, but the North American corporate office can be located in Lexington, Massachusetts.