![](https://cdn-0.corporateofficehq.com/wp-content/uploads/2023/02/mavis-tire-logo.png)
Victor and Marion Sobaro founded Mavis Discount Tire in 1972 but it has roots in a bicycle repair shop operated by Victor back in 1949.
When a customer came by asking if Victor could repair a car tire, he gave it a try and was successful. Word spread and before long, customers were asking to buy tires when a tire could not be repaired.
In 1965, Marion suggested that the name of the company be changed to “Vic the Tire King”.
![](https://cdn-0.corporateofficehq.com/wp-content/uploads/2023/02/mavis-tire-inside.jpg)
After expanding during the 60s, Victor and Marion wanted a more professional-sounding name. Combing both Marion’s and Victor’s names, Mavis Tire was born.
The company is a multi-brand tire dealer, offering other types of auto maintenance and repair services as well.
![](https://cdn-0.corporateofficehq.com/wp-content/uploads/2023/02/mavis-tire-front.jpg)
In February 2018, the Sobrano family sold the company to Express Oil Change and Tire for an undisclosed amount.
In August 2022, the company acquired Jack Williams Tire and Auto.
![](https://cdn-0.corporateofficehq.com/wp-content/uploads/2023/02/mavis-tire-employee.jpg)
Mavis Discount Tire maintains a corporate office in Millwood, New York.
![](https://cdn-0.corporateofficehq.com/wp-content/uploads/2023/02/mavis-tire-logo-2.jpg)
![](https://cdn-0.corporateofficehq.com/wp-content/uploads/2023/02/mavis-tire-logo.png)
Victor and Marion Sobaro founded Mavis Discount Tire in 1972 but it has roots in a bicycle repair shop operated by Victor back in 1949.
When a customer came by asking if Victor could repair a car tire, he gave it a try and was successful. Word spread and before long, customers were asking to buy tires when a tire could not be repaired.
In 1965, Marion suggested that the name of the company be changed to “Vic the Tire King”.
History
![](https://cdn-0.corporateofficehq.com/wp-content/uploads/2023/02/mavis-tire-inside.jpg)
After expanding during the 60s, Victor and Marion wanted a more professional-sounding name. Combing both Marion’s and Victor’s names, Mavis Tire was born.
The company is a multi-brand tire dealer, offering other types of auto maintenance and repair services as well.
![](https://cdn-0.corporateofficehq.com/wp-content/uploads/2023/02/mavis-tire-front.jpg)
In February 2018, the Sobrano family sold the company to Express Oil Change and Tire for an undisclosed amount.
In August 2022, the company acquired Jack Williams Tire and Auto.
![](https://cdn-0.corporateofficehq.com/wp-content/uploads/2023/02/mavis-tire-employee.jpg)
Mavis Discount Tire maintains a corporate office in Millwood, New York.
![](https://cdn-0.corporateofficehq.com/wp-content/uploads/2023/02/mavis-tire-logo-2.jpg)