Victor and Marion Sobaro founded Mavis Discount Tire in 1972 but it has roots in a bicycle repair shop operated by Victor back in 1949.
When a customer came by asking if Victor could repair a car tire, he gave it a try and was successful. Word spread and before long, customers were asking to buy tires when a tire could not be repaired.
In 1965, Marion suggested that the name of the company be changed to “Vic the Tire King”.
After expanding during the 60s, Victor and Marion wanted a more professional-sounding name. Combing both Marion’s and Victor’s names, Mavis Tire was born.
The company is a multi-brand tire dealer, offering other types of auto maintenance and repair services as well.
In February 2018, the Sobrano family sold the company to Express Oil Change and Tire for an undisclosed amount.
In August 2022, the company acquired Jack Williams Tire and Auto.
Mavis Discount Tire maintains a corporate office in Millwood, New York.