Isagenix was founded in 2002 by current CEO Jim Coover, his wife Kathy Coover, and John Anderson in Arizona. The company sells health and nutritional supplements, weight loss products, and skin care items.
The company uses a direct sales model and offers numerous testimonials as their main source of advertising. Isagnix provides protein shakes, anti-aging supplements and face creams, diet snacks and meals, as well as cosmetics and other types of dietary supplements. The company also offers a “wealth creation” product package, designed to sell company products and earn associates income or “wealth. The company does business in 10 countries, with the majority of sales coming from the US.
Isagenix has been heavily criticized for being vague or misleading regarding their product claims, including having extremely dangerous levels of vitamin A and product claims that are not supported by science. Company headquarters are located in Chandler, Arizona.