E-Trade was founded in Palo Alto, California, in 1982 by William Porter and Bernard Newcomb. The company’s original name was TradePlus. In 1991, the pair invested money made by TradePlus to start a new company, E-Trade Securities. By June of 1996, the company had 73,000 clients and was processing more than 8,000 trades each day.
E-Trade is an online, discount stock brokerage firm for self-directed investors, commonly called Day Traders. The company also offers banking services to retail investors.
In 1996, the company went public on the NASDAQ under the ticker symbol: ETFC. It is still a publicly-traded company, with a total margin receivable balance of $6.731 billion as of December of 2016. E-Trade currently has 3.5 million clients and 164,000 trades each day, on average.
The company has 30 branches in 6 states, with headquarters in New York City. As of December 31, 2018, the company had 4.9 million brokerage accounts and a total margin receivables balance of $9.560 billion.
While E-Trade stock has been impressive, the company warned that there could be lower than expected earnings after low trading and decreased customer activity in the second quarter of 2019.
The company made Forbes 2019 Global 2000 list, which rates the largest companies in the world. E-Trade came in at number 838.
E-Trade was founded in Palo Alto, California, in 1982 by William Porter and Bernard Newcomb. The company’s original name was TradePlus. In 1991, the pair invested money made by TradePlus to start a new company, E-Trade Securities. By June of 1996, the company had 73,000 clients and was processing more than 8,000 trades each day.
E-Trade is an online, discount stock brokerage firm for self-directed investors, commonly called Day Traders. The company also offers banking services to retail investors.
History
In 1996, the company went public on the NASDAQ under the ticker symbol: ETFC. It is still a publicly-traded company, with a total margin receivable balance of $6.731 billion as of December of 2016. E-Trade currently has 3.5 million clients and 164,000 trades each day, on average.
The company has 30 branches in 6 states, with headquarters in New York City. As of December 31, 2018, the company had 4.9 million brokerage accounts and a total margin receivables balance of $9.560 billion.
While E-Trade stock has been impressive, the company warned that there could be lower than expected earnings after low trading and decreased customer activity in the second quarter of 2019.
The company made Forbes 2019 Global 2000 list, which rates the largest companies in the world. E-Trade came in at number 838.
