Happy Joe’s Pizza was founded in 1972 in Bettendorf, Iowa, by former Shakey’s Pizza manager “Happy Joe” Whitty. The company currently has 61 locations in 6 states.
The company claims to be the founder of the “Taco” pizza, which includes refried beans and taco chips. This has become the company’s best-selling pizza and trademark food item. New pizza flavors are constantly being created, with current flavors being Sweet Chili Asian Chicken Pizza and Cesar Salad Pizza.
Happy Joe’s Pizza began franchising in the mid-1970s. The company is still family-owned, with Lawrence Whitty as CEO.
One location in Iowa City, Iowa, was completely destroyed by a tornado in 2006.
The company announced that it was ready for new growth but would focus on quality over quantity in July 2022.
Happy Joe’s Pizza and Ice Cream maintains a corporate office in Bettendorf, Iowa.