At the age of 15, Renzo Rosso was using his mother’s sewing machine to sew jeans for himself and friends in Molvena, Italy. In 1976, he began working for a clothing manufacturer owned by Andriano Goldschmied. After working there for several years, Rosso obtained a loan from his father to purchase a 40% stake in the company. He changed the name to Diesel and began manufacturing jeans.
Rosso bought out Goldschmied’s interest in the Diesel brand name in 1985 for US $500,000, becoming the sole owner of the company. By 1991, Diesel branded, Italian made jeans were being sold in American stores. By 1998, The Wall Street Journal called Diesel jeans “the label of the moment.”
Rosso began acquiring fashion companies in 2002. In 2005, on his 50th birthday, Rosso released a limited edition book entitled “Fifty”, which features an illustrated history of the company.
At its peak in 2010, the company had more than 400 stores, with half of them being franchises, and in 2012, Rosso made the Forbes billionaire list for the first time.
In March 2019, Diesel USA filed for bankruptcy. The company has stated that they have no plans to sell or close out the company, but they did close 28 locations. Diesel currently has 340 locations in the US.
Diesel’s Red Tag X jeans recently made Mashable’s list of the Worst Jean Trends of 2019.
American headquarters for the brand are located in New York, New York.
Diesel
At the age of 15, Renzo Rosso was using his mother’s sewing machine to sew jeans for himself and friends in Molvena, Italy. In 1976, he began working for a clothing manufacturer owned by Andriano Goldschmied. After working there for several years, Rosso obtained a loan from his father to purchase a 40% stake in the company. He changed the name to Diesel and began manufacturing jeans.
Rosso bought out Goldschmied’s interest in the Diesel brand name in 1985 for US $500,000, becoming the sole owner of the company. By 1991, Diesel branded, Italian made jeans were being sold in American stores. By 1998, The Wall Street Journal called Diesel jeans “the label of the moment.”
History
Rosso began acquiring fashion companies in 2002. In 2005, on his 50th birthday, Rosso released a limited edition book entitled “Fifty”, which features an illustrated history of the company.
At its peak in 2010, the company had more than 400 stores, with half of them being franchises, and in 2012, Rosso made the Forbes billionaire list for the first time.
In March 2019, Diesel USA filed for bankruptcy. The company has stated that they have no plans to sell or close out the company, but they did close 28 locations. Diesel currently has 340 locations in the US.
Diesel’s Red Tag X jeans recently made Mashable’s list of the Worst Jean Trends of 2019.
American headquarters for the brand are located in New York, New York.
Sundararajan says
Greetings.
I am writing this letter to introduce to you our company, Vigosutha Garment exporters – A manufacturer of T-shirts, Pyjamas, Fashion wears, Hoodies, Joggers, Shorts, Underwear for Men, Women & Kids.
When you will be available for a meeting through phone/zoom meeting ,
we can discuss the products and services we sell and to see if you are interested in buying them.
I am hoping to hear from you soon.
Thank you for taking the time to read this letter.
With regards,
Vigosutha Garment Company
# 12, KPN Colony, 5th Street, Union Mill Road,
Tirupur – 641601.Tamilnadu, India ,
PHONE: +91421 4326776
EMAIL: gowri@ vigosutha.co.in
viay@ vigosutha.co.in
WEB: vigosutha.co.in
Moatasem says
Dear…
I would like to bring to your attention that the watch I purchased from you mid of May 2021 is defective, attached the pictures which shows how the mark/ sign of the number is out of its place comparing to other numbers, this is totally unacceptable and disappointing as the watch didn’t complete one month usage and start to show issues and it’s not up to the expectations. Although I’ve been informed by you that the watch has international warranty, I contacted Diesel agency and they confirmed that the watch is not under international coverage warranty and they only support UAE and KSA regions! Which is totally unacceptable and indicates a lack of credibility from your side, My expectations for your brand have been disappointed because of this unexpected defect as well as the poor service I got, the service which I suppose to get from a brand like Diesel should always meet customer’s satisfaction, Please look into this matter urgently and either refund my purchase or send out a replacement.
Awaiting your positive response and swift action