RockAuto Corporate Office - Corporate Office HQ

RockAuto Corporate Office

How would you rate your experience with RockAuto ?

[Total: 3    Average: 1/5]

RockAuto Corporate Office Address

RockAuto, LLC
6418 Normandy Lane Suite 100
Madison, Wisconsin 53719

Contact RockAuto

Phone Number: (608) 661-1376
Fax Number: (608) 661-1376
Email: Email RockAuto

RockAuto Facts

Founder: Jim and Tom Taylor
Date Founded: 1999
Founding Location: Madison, Wisconsin
Number of Employees: 200

RockAuto Executives

CEO: Jim Taylor
CFO: Tom Taylor

RockAuto History

rockauto 1

RockAuto was founded in 1999 by brothers Tom and Jim Taylor. After growing up in Detroit and working for both the GM and Chrysler factories, these brothers found true frustration with most auto parts stores. In the 1980’s, car factories were closing and many auto parts stores were struggling. Tom and Jim moved to Madison, Wisconsin, and after trying to be happy working other jobs, they decided to open their own online auto parts store.

rockauto 5  While RockAuto claims to have more than 1 million parts in stock, the company actually uses large distributors to actually hold items in a warehouse. RockAuto finds the parts and has the distributor ship the parts to the customer. RockAuto backs their suppliers, however, and if there is ever a problem. RockAuto takes care of the issue.

rockauto 4  The company has been growing steadily over the years but is reluctant to actually release any numbers. RockAuto has recently been running some ads on prime-time television shows, such as the Rachel Maddow Show on MSNBC. The commercials might be a bit corny, but the company says they have been effective. rockauto 3

RockAuto has a 4.7 out of a 5-star rating on many review sites, such as Google. The Better Business Bureau gives them an A+ rating, with more than 790 positive reviews. Company headquarters remain in Madison, Wisconsin.

Rockauto 2

RockAuto FAQs

Question 1: What is the phone number for RockAuto?
Answer 1: The phone number for RockAuto is (608) 661-1376.

Question 2: Who is the CEO of RockAuto?
Answer 2: The CEO of RockAuto is Jim Taylor.

Question 3: Who founded RockAuto?
Answer 3: RockAuto was founded by Jim and Tom Taylor in 1999.

{ 13 comments… read them below or add one }

Keith Kolanda November 6, 2018 at 3:18 pm

I returned some struts under warranty for credit (OK’ed by Rock Auto). The credit was issued to a dead account. I have been back and forth with for 2 months trying to find out which bank it went to. They are absolutely no help. Ordering parts is not the issue, trying to deal with them for anything else is a nightmare!!!


Stephan Shugart October 23, 2018 at 11:22 am

horrible the taylors must be d2ad or on a permnant vacation


albert najera September 25, 2018 at 8:24 pm

I went to your return page and went to all the procedures for a return label, the return label was generated.and all i had to do was copy it. But i made a mistake on something and went back a page to see if i could correct it, but i found out i could not. So i tried to go back to the return label page but it would not let me go there. I tried to the whole process all over again several times but it would not let me go to the page where the return label was at. It tried another computer but same thing. please help me. I need a return label for fuel injectors part number:93303382. Can you please email it. Please don’t tell me i have to go to the Return Page and try again! The return label is already there along for the reason i am returning items, just need to have someone to email it. Thank you i would appreciate if you could remedy this.


Glenda Davis August 17, 2018 at 1:52 pm

Worst online shopping service I have ever had and the worst customer service dept I have ever had to deal with. You received a return from me on the tenth still waiting for my refund when your website says it will be issued within three days. Your customer service dept is nonexistent and has made no effort to try and take care of me as a customer, from all the complaints I have read most people are treated with the same lack of concern for their experience with your company as I am being . Losing one customer may not seem like a lot but if you would follow up you would find out your customer service is costing you way more than one. I will never purchase from you again and have filed a complaint with the BBB and will tell everyone I know about how badly I was treated by your company


Glenda Davis August 17, 2018 at 1:45 pm

Worst online shopping experience I have ever had. You cannot talk to anybody at this company, everything is handled through the worst customer service dept I have ever dealt with and you can only contact them through email. They received a returned item on the 10th was told I would have my refund within three days, still waiting, they are using every excuse not to process it. Will never purchase from this company again and have filed a complaint with the BBB.


MICHAEL PIZZOFERRATO August 16, 2018 at 3:54 pm

I clicked on the wrong tab in the return section and now i can’t return the part because of this why don’t you have a better way to communicate with your customers you should at least contact me thru email asap or the word is going to spread fast about your company and how you don’t help your customers by the looks of the other comments it has already started.
Michael Pizzoferrato


Blake Webb August 13, 2018 at 11:13 pm

I purchased an incorrect brake kit and I would like to purchase a return shipping label through Rock Auto, but they are unwilling to provide as promised on their website.


gregory v. hall August 6, 2018 at 1:18 pm

To whom it may concern. I have been ordering parts from ROCK AUTO since 2000 or earlier. Recently, I ordered what was considered to be the one of the best CAM Shaft Position sensor for my origin 1999 740I BMW. I provided your sales person the VIN number and told him that the manufacturing date was 08 1998 and he said the part SI PC309 was the correct part. Once the part was installed the check engine light continued to come on. I took it to the BMW dealer and it was noted that the part PC 309 was the incorrect part even thought is was correct for some 1999 BMW but when the manufacturing date was reviewed, the correct part that should have been sent to me was PC299 and NOT PC309. This was determined after I paid BMW of Sterling, VA $169.45. I am requesting that your company send me the correct part so I can get my BMW back on the road. I will not squabble over the cost for the Maintenance service I lost because the wrong part was sent to me. I called the Standard vendor that provide Rock auto the parts and they said that they can not accept the part from me, the part must be shipped to ROCK auto. At this time ROCK AUTO has marked this part as unreturnable because the return site said that if the part is a fitment problem ROCK AUTO will not replace the part. Request you honor my request, this problem was not my fault. I gave your sales person the VIN # and MAN DATE before I gave him my CC #. My order number for this part was 83094650. Please provide me the Standard motor products correct part which Standard’s representative told me that it should have been PC299 or some other part that is suitable for the a 1999 740I BMW that was manufacturer in 08 1998. My email address is GVHALL84@ Thank you very much.

Colonel (Ret) Gregory V. Hall, US ARMY


Brian July 27, 2018 at 7:26 pm

Purchased a starter from RockAuto. Per their web site this was OEM parts and would fit.
I have been working on cars my entire life. Have done my fair share of starters on multi vehicles. I installed the starter after comparing it to the original that I took off. Everything looked good. Bolted up the starter and checked all the connections. Reconnected the battery and turned on the ignition. They I cranked it to see if the starter was live. Restarted the car and it would not disengage and turn off. The started was wining at full speed. Finally removed the battery connection and stopped the starter. That ended up burning up my ignition and I had to have the vehicle towed and repaired to the tune of 789 dollars.
I have the lame a** emails from some a** hat who wants me to return the starter and they will give me a new one News flash baby Einstein. The starter that you had on your site is not the right one. So why would I want you to send me another one? This company is amazing. No way to have contact with a human. It’s is all done by email. I plan on sending this to my local newspaper in my area and let them know just how this company operates. Also planning on calling and submitting with the better business bureau. And may even find an attorney to see if other have been screwed over and start a class action lawsuit against RockAuto. I know other have had the same experience.
I requested the correct starter and to be reimbursed for my starter, towing and the repairs to my vehicle caused by the part that was supposedly OEM.. NOT..
I was brushed off to return the part for a replacement. Which is the wrong one. I was told that they do not reimburse for towing and damage caused by the parts they sell.
It false advertising to list a part and say its OEM when ii is not……
I have asked multi times for someone to call me and no one has responded.
My advise is go to you local dealer, auto parts store and ask them to price match. Even if you don’t get the best price. You will actually get the correct part, human contact and service. I know from this day forward I will not buy another part from Rockauto..
Very disappointed in the company and feel for the other customers that have been screwed over by them.



Sharon McKnight July 8, 2018 at 2:53 pm

Double billed me in two days! And nobody to speak to? Seriously???? This is bulls**t.


Shelli June 21, 2018 at 6:51 pm

Today is the last time that rock auto sends me the complete wrong part. I’m done. I’m not doing business with this company anymore they don’t even have a phone number to call anymore which was ridiculous to find out after opening a radiator to a Chevy blazer something. I’ve got completely empty boxes from these people before. I’ve got boxes both labeled with the same part number with completely different parts inside of them before. I don’t have time to deal with this level of craziness.


Tom Mitchell June 18, 2018 at 9:50 pm

Ordered a set of rotors and pads for my A6, the rear parts fit while the front pads were correct bit the rotors were to small. I returned the rotors and asked for replacements giving the correct size and was sent another set of pads. I returned the pads and asked for the correct rotors again only to reciebe another set of pads which I was charged to returned and haven’t recieved the new rotors or a refund in over a month. I had to go and spend 400 dollars for two front rotors for my car. There is no-one to speak to about this problem or get my money back. I will never do business with you again and will never give a good review or give you name to anyone of my mechanic friends across the country.


William Bradley June 13, 2018 at 12:10 pm

Hi, My name is William Bradley. I placed a order with rockauto for a complete greaseable front end kit for my 2013 f150. I had my mech. put the parts on. after he installed them I was going to grease them. when I found out the upper control arms came with out grease fittings. I need Jim or Tom Taylor to contact me 540589XXXXX. I am not getting anywhere with the customer service team. this is the product I was supposed to received Thank you.


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